mailing list lead
Mailing list lead - providing mailing lists for the purpose of generating a lead or leads. The mailing list for lead is only the starting point; here's a great proven plan to produce the best mailing list lead plan.
mailing list lead
Boston University Corporate Education Center hosted a seminar. The marketing
effort was not left to simply dropping a mailer. The strategy was to follow-up
the direct mail with a prerecorded message and they found the response rates were
The seminar was to discuss the apparent decline of IT jobs. The strategy
was to drop some 50,000 mailers to prospects in the Boston Metroplex. They
further decided to utilize a prerecorded message to about 10% of those that received
the mail in order to remind them of the seminar. A strong voice from a female
who acts urged the prospects to discover the truth about the IT job market and further
urged for them to attend the seminar.
At the conclusion of the message, consumers could simply press a zero and they would
actually be connected directly to the sales staff! Additionally, other numbers
were provided in order to capture other services that were offered such as leaving
messages, or going straight to voice mail, or asking to be put on a do not call
Andy Kelley, the center's associate executive director for marketing and sales stated,
"If you want them to act, why leave it up to them to hang up the phone and call
the next day?...Why not give them the opportunity to call us right then?"
Kelley additionally went on to say, "In direct marketing, sometimes you're right
and sometimes you're wrong. This time, we were very right."
What are these prerecorded messages?
The messages can be delivered to whomever, whenever you wish. You
easily record your powerful message and coordinate the list to be targeted.
These messages can be broadcasted very rapidly. It is really designed for
people that want to reach thousands of people very quickly.